Careers with Coldwell Banker Tomlinson associates Brokers

Coldwell Banker®Story
The Coldwell
Banker® story
is one that is built on its legacy, global network and
innovation. The brand has grown to become one of the
premier residential real estate organizations in the
world, because it was founded on a commitment to ethical
professionalism and customer service that continues to
be the core of our business philosophy today.
From our early years in San Francisco to today's real
estate landscape, we are constantly looking to build
brand reputation, recognition, and profitability through
development of our cutting-edge innovations while
maintaining the most traditional personal service
available.
Our goal is to uphold theColdwell
Bankerbrand as one of the most respected real estate brands in the
world. Our world-class marketing materials,
state-of-the-art training programs, advanced online
resources that attract today's Web-savvy consumers, and,
of course, our valued franchisees are all factors that
attribute to our success.
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Technology
Coldwell Banker®is
known for innovation, and our commitment to emerging
technology is proof of that tradition. The brand has a
real estate search and its own YouTube channel, Coldwell
Banker On Location℠, which can be found at
www.youtube.com/coldwellbanker. Designed to offer
consumers a new way to search for and interact with real
estate information, listings and local insights via
video, the channel experienced 1.2 million visits in its
first year of launch. Other innovations include the
development of a Microsoft Surface™ home search
application which allows users to interact with
thousands of home listings, real estate maps and other
coldwellbanker.com features in a way that is familiar,
by using simple hand gestures.Coldwell
Bankeralso
has its national site mobile enabled, a Facebook page
and can be found on Twitter. We've been named theInman
NewsReal
Estate Innovator of the Year Award recipient twice,
nominated for two awards in 2010 and the above tools are
just a few examples of the industry-leading technology
used to promote the brands listings anytime, anywhere
and to attract and keep loyal customers.
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Training
To ensure the continued development ofColdwell
Banker®-affiliated franchisees,Coldwell
Banker University®offers
offices a wide variety of classes and continuing
education programs that can be taken in-person or
online. Accessible from our virtual university, cbu.com,Coldwell
Banker Universityoffers
a robust suite of certification, development and
technology training programs.
The Coldwell Banker brand will differentiate you from
the competition. With more than 300 classes and
continuing education programs available 24/7 online, in
class or on location, you have access anytime, anywhere!
Training is available for owners, managers and your
Sales Associates with courses that focus on core skills
and productivity enhancement such as eFastStart for new
Sales Associates, BOO$T for experienced agents, and our
ACT program for new and established managers.
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Programs and Services
We want you to focus on your business. That is why we
offer the best in tools and resources, so our
franchisees can look toColdwell
Banker®for resources they will need
to succeed. Our premier real estate infrastructure
includesColdwell
BankerWorks,
our national site, coldwellbanker.com, of which we offer
a free templated local version and market specific
campaigns such as the Coldwell Banker Homebuyer Ready
program, which is geared to target consumers in a
Buyer's market.
You'll find that partnering with theColdwell
Banker®brand
is about much more than any one tool or resource we can
provide you. It's about our single-minded commitment to
making you more profitable, better recognized, and the
unquestioned leader in your market. As leaders in the
industry, we're dedicated to ensuring that every aspect
of theColdwell
Bankernetwork
performs at the highest possible level. If this
uncompromising attitude to get ahead appeals to you, you
may have found a home with theColdwell
Bankerorganization.
GROWTH MARKETS
Coldwell Banker®helps
you grow your business organically through niche
properties and growth markets. Training programs
enable Sales Associates to position and market
themselves as certified experts in vacation
properties, new construction and military markets.
It's through providing a rich suite of training
opportunities and customizable marketing materials
that enable our Brokers to concentrate their efforts
in one of these segments without spending a lot of
money.
And, there is no better place to start a career
in luxury real estate than through our prestigiousColdwell
Banker Previews International®luxury
marketing program, which has been a world leader in
the marketing of luxury homes since 1933. In 2010,Previews®listed
or co-listed 3 of the top 5 most expensive homes in
the US*. On average,Previewshandles
$76.7 million in luxury home sales every day.*
* America's Top 5 Most Expensive Homes,
Forbes.com, May 2010.
** Data based on closed and recorded transaction
sides of homes sold for $1 million or more as
reported by affiliates in the US Coldwell Banker(R)
franchise system for the calendar year 2009.
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